Goals, tasks, stages
The goal
Increase PariMatch presence on the betting companies market by several times
KPI
7% CR into first deposit
Stages
- Increase the number of the app installs
- Increase conversion of installs into first deposit
Methods and tools
Advertisement of betting companies is prohibited within the territory of Russian Federation, so there is no way of launching advertising campaigns on big advertising platforms. As an alternative, we made the decision to generate in-app traffic (advertisement inside the mobile app), as this was a permitted line of action.
Why is in-app traffic effective?
- High traffic volume
- Low attraction cost according to CPI, CPA model
- Additional media coverage
Advertising campaigns
Advertising creatives were realized in the signature style, using different approaches
Scaling
- Attraction of new advertising networks that allow to buy traffic in mobile apps
- Optimizations of the platforms – the apps where the advertisement was placed: disengagement of low-efficiency apps, budget increase for the high conversion campaigns
- Testing of new advertising creatives, detecting leaders, boosting of the high conversion campaigns
During 5 months of collaboration, the number of introduced first deposits by new users every month grew by 2.5 times, which indicates the high quality of traffic and attracted audience.
Advertising campaigns results
Client’s review