How we increased user retention rate of instamart by 30%

Goals, tasks, stages

The global goal

Make instamart the leader in the segment of delivery service from hypermarkets

KPI

CR into order – 7%
CPO – 3000 ₽

  • CPO – 1 320 ₽ (x4.7)
  • Retention Rate – 40 % (x3.6)
    • bp:heading –> sioming up with original creatives allowed our business to grow many-fold. Sometimes it is worth stepping away from strict guidelines and point out those visual solutions that really work”.