Goals, tasks, stages

The goal

Increase Fonbet presence on the betting companies market by several times

KPI

  • CR registration — 20%
  • CR identification — 12%
Stages
  • Increase the number of the app installs
  • Increase conversion of installs into identification
    • Methods and tools Why is in-app traffic effective?
  • High traffic volume
  • Low attraction cost according to CPI, CPA model
  • Additional media coverage
    • Advertising campaigns Scaling
  • Attraction of new advertising networks that allow to buy traffic in mobile apps
  • Optimizations of the platforms – the apps where the advertisement was placed: disconnection of low-efficiency apps, budget increase for the high conversion campaigns
  • Testing of new advertising creatives, detecting leaders, boosting of the high conversion campaigns