Goals, tasks, stages
The global goal
Increase Dostavista presence on Russian market.
Expansion into international markets Brazil, India, Indonesia, Mexica, Malaysia, Philippines, Turkey, Vietnam, Korea.
KPI Stages
- Increase install base at RU market from Inapp traffic
- Optimization of creatives and placements at ad networks
- Scaling traffic with 15+ inapp ad networks
- Scaling at other GEOs (BR, ID, IN, MX, MY,PH,TR,VN, KR)
- Launching traffic at Apple Search Ads at all GEOs (BR, ID, IN, MX, RU, MY,PH,TR,VN, KR)
Stages
- Increase the number of the app installs
- Increase conversion of installs into identification
- Increase brand awareness on local markets
Traffic sources
15+ inapp networks (large scale, low CPA (at certain GEOs), additional branding effect)
Apple Search Ads (audience with existing demand, large volume, low CPI (at certain GEOs), ability to convert competitors’ audience, CR to orders and other events are higher than at other paid traffic, high users’ LTV)
Creatives Results Traffic increase (in total volume)