Goals, tasks, stages
The goal
Increase Fonbet presence on the betting companies market by several times
KPI
- CR registration — 20%
- CR identification — 12%
Stages
- Increase the number of the app installs
- Increase conversion of installs into identification
Methods and tools
Advertisement of betting companies is prohibited within the territory of Russia, so there is no way of launching advertising campaigns on big advertising platforms. As an alternative, we made the decision to generate in-app traffic (advertisement inside the mobile app), as this was a permitted line of action.
Why is in-app traffic effective?
- High traffic volume
- Low attraction cost according to CPI, CPA model
- Additional media coverage
Advertising campaigns
Advertising creatives were realized in the signature style, with 18+ age restrictions
Scaling
- Attraction of new advertising networks that allow to buy traffic in mobile apps
- Optimizations of the platforms – the apps where the advertisement was placed: disconnection of low-efficiency apps, budget increase for the high conversion campaigns
- Testing of new advertising creatives, detecting leaders, boosting of the high conversion campaigns
Dynamics
Traffic volume increase by >2.5 times
RBK included Fonbet in the rating of fast growing companies in Russia in 2019
Advertising campaigns results
Client’s review
“Capture an even bigger market share when you are already among the leaders? Everything is possible. The important thing is to find a breakthrough approach and fresh and successful ways of attracting users. In our case, mobile apps advertisement provided great results and allowed us to attract a huge amount of new audience. We thank Mobisharks for high quality of the conducted advertising campaigns, for the special attention they paid to the details and metrics. It takes off from here!”
Anna Denisenko
Head of Digital Acquisition and Affiliate Marketing Department, Fonbet
