Real Time Bidding (RTB) technology allows publishers and site owners to offer their resources to advertisers. But instead of the direct contact with these sites, the buyer can use Demand Side Platforms (DSP).
DSP enables advertisers to buy audiences, not specific locations for advertising.
Platform analyzed based on user behavior cookies, and on the basis of the bid form.
If you use MobiSharks DSP, you get a lot of information about a user before any purchase. As a result, every your bid is evaluated according to the pre-defined campaign parameters. DSP can use internal data and combine it with external data by the integration with Data Management Platforms (DMP) or Data Exchange.
Then things are going very easy: RTB system accepts bids and defines a winner. Within only 100-200 ms, the user of a site or an application is impressed by the banner of the advertiser, who evaluated him most.
Ready to get a leg up on your competition by leveraging our actionable data, programmatic reach, and optimized system? Fill out the information below to get started. A member of our sales team will be in touch soon.